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1 Handelswild
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2 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose. -
3 Unternehmensfunktion
Unternehmensfunktion
function of enterprise;
• Unternehmensfusionen company mergers;
• Unternehmensgestaltung corporate design;
• Unternehmensgewinn profit from operations (US), company’s surplus, corporate profit (US);
• Unternehmensgröße company size;
• Unternehmensgründung business set-up;
• Unternehmensgründungen im Ausland establishment of enterprises abroad;
• Unternehmensgruppe group of companies, enterpreneurial group;
• der Führung einer immer breiter gefächerten Unternehmensgruppe gerecht werden to manage increased diversity;
• Unternehmenshaftung enterprise liability;
• Unternehmenshandel (E-Geschäft) business to business (B2B);
• Unternehmensinformatik enterprise informatics;
• Unternehmenskonstruktion corporate structure;
• Unternehmenskonzentration business concentration;
• Unternehmenskooperation inter-company cooperation;
• Unternehmensleiter corporate head (US), manager;
• Unternehmensleitung company’s (top executive, US) management, management of a firm, managing board;
• Unternehmenslogistik enterprise logistics;
• finanzielles Unternehmensmodell corporate financial model (US);
• Unternehmensmodellierung enterprise modelling;
• Unternehmensneugründung company start-up;
• Unternehmensoptimum firm optimum;
• Unternehmensorganisation company organization;
• Unternehmensplanspiel operational (business) game;
• Unternehmensplanung management (company) planning;
• langfristige Unternehmensplanung corporate planning (US);
• Unternehmenspolitik company (operations, management, corporate) policy, management strategy;
• Unternehmensprofil company (corporate, US) profile;
• Unternehmensrecht company law;
• Unternehmensrentabilität overall (operational) profitability;
• Unternehmensrisiko business risk;
• Unternehmenssektor business sector;
• Unternehmenssitz business situs, domicile of a corporation, commercial domicile, headquarters;
• Unternehmensspitze top management (US);
• Unternehmensstandort business location;
• Unternehmensstrategie corporate strategy (US);
• Unternehmensstruktur corporate structure (US), structure of a business;
• Unternehmensübergänge transfers of undertaking ownership;
• Unternehmensumstrukturierung corporate restructuring;
• Unternehmensverband association of enterprises;
• Unternehmensverflechtung enterprise affiliation;
• Unternehmensvertreter management representative;
• staatliche Unternehmensverwaltung National Enterprise Board (Br.);
• Unternehmenswachstum corporate growth (US).
См. также в других словарях:
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